Description
ISBN: 978-981-09-2671-7
Published Year: 2015
The book allows the reader to have an appreciation for and understanding of the key concepts and approaches of an effective communication plan during a crisis. It explains the crisis team structure and roles of the crisis communication team. It would also take the reader through issues management, risk management and relationship management and how it relates to crisis management (CM), business continuity management (BCM) and IT disaster recovery planning (DRP).
This comprehensive guide includes a practical “fast-track” how-to-do-it template so that even those without previous experience in crisis communication planning can develop their own crisis communications plan.
Accomplish the Following
- Realize the importance of crisis communication operating alone or part of BCM, CM and DR
- Understand the framework, activities and deliverables when using the planning methodology
- Define clear objectives and scope
- Set up and establish roles and responsibilities for the team
- Assess risks, threats and issues associated with interested parties
- Identify potential crisis scenarios for which the organization should plan for
- Select a crisis communication strategy and execute the action steps
- Develop plan structure based on best practice tools and techniques
- Understand and implement the action steps for pre-, during and post crisis
- Identify techniques for invocation and damage control
- Identify, select and prepare spokesperson
- Apply scenario planning to prepare for unexpected events
- Test, rehearse and maintain the crisis communication plans
- Transform a crisis into an opportunity to enhance corporate reputation
