Description
Crisis Communication Implementer or CC-300 is a 2-day intermediate Crisis Communication course with a two and a half hour, 100 Multiple Choice Question (MCQ) based examination, following the successful completion of the course.
This intermediate-level course is suitable for professionals assigned to support the crisis communication effort. Course participants should have prior knowledge and experience in Business Continuity Management (BCM), Crisis Management (CM) and/or IT Disaster Recovery (DR).
Having understood the different types of organisational crisis scenarios from the foundation course, participants will be guided to examine their organisation’s current threats and potential crises. Participants would be guided to perform a stakeholder analysis and identify issues in order to develop an appropriate crisis communication plan to manage a crisis situation.
If your organization has a full-time or designated corporate communication professional, this course will assist his/her understanding of crisis communication issues that are linked to the various BCM, CM and DR planning efforts. This course is also beneficial for BCM, CC and DR professionals who need to support the organisation’s communication process during a disaster or crisis.
Duration
2.5-days (inclusive of half-day examination)
Learn How To
- Understand the activities and key deliverables with the CC planning methodology.
- Identify and assemble CC team members.
- Assign the roles and responsibilities for each of the CC team members.
- Identify audiences, stakeholders and interested parties.
- Link crisis communications within and outside of the organization.
- Perform risk assessment to identify the possible threats and incident scenarios such as riots, supply chain disruptions and product recalls.
- Establish the level of crisis.
- Identify and develop relevant CC strategies.
- Understand media handling principles.
Pre Requisite
- None but if a participant would like to apply for the Crisis Communications Certified Specialist (CCCS) certification; the participant would need to have at least 2 years of Crisis Communications (CC) experience.
